A tyre manufacturer for its North American market was following a “paper and fax” based process to track its service requests and orders with its distributors and key account customers. This led to several issues with accurately tracking inventory and raising invoices/credit memos.

Our team proposed and implemented a solution based on the Salesforce CRM platform utilizing Sales Cloud for internal stakeholders & Experience Cloud for distribution partners and key account customers.

The end result was that the

• The paper-based process was completely digitized.
• Each stakeholder had access to their own portal and could track the relevant requests.
• Order processing delays were avoided as all stakeholders now worked on the same information.
• Invoices and credit notes were now integrated seamlessly with the backend Navision system.
• There was a productivity boost for every stakeholder involved.

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